How Virid Helps Retailers Create an Omnichannel Experience [Case Study]

How Virid Helps Retailers Create an Omnichannel Experience [Case Study]
April 3, 2019 Rachel Hobble
Peltz Shoes website homepage.

Founded in 1957 with the goal of “absolute customer satisfaction,” Peltz Shoes has made a name for itself as a footwear retailer that embraces inclusive sizing. With sizes ranging from a Women’s 4 to a Men’s 18 and widths from Super Narrow to Extra Wide, Peltz has over 250,000 pairs of shoes and over 150 top name brands, sold both online and in brick-and-mortar stores in the US.

With so many product categories and unique facets, it was imperative that Peltz’s online site could handle the complexity of data and deliver a seamless, omnichannel shopping experience to its customers. Realizing that their business was limited by outdated technology, Peltz turned to Virid to update their technology suite and rebuild their eCommerce site.

In order to launch in time for peak back-to-school season, the Virid team worked quickly and rebuilt the site in only 3 months. During this time, they completed a complex integration with Imagine Retail, a legacy retail management system, as well as an integration with payment processor BrainTree. The Virid team also completed integrations with third-party marketplace systems to enable Peltz to sell across multiple channels, creating even more sales opportunities for the retailer. And with the help of Virid’s robust Partner Program, Peltz was able to decrease the time spent reviewing third-party services, and the Virid development team completed additional integrations with eCommerce vendors like Cloudflare, Listrak, SearchSpring, and JASCI to strengthen Peltz’s technology stack.

Because of their work with footwear giants like Journeys, Bakers, Little Burgundy, and Johnston & Murphy, the Virid team brought expertise and understanding of the complexities of the footwear industry to this project. Juggling multiple product facets, working with third-party inventory systems, and standardizing data across a wide range of sizes and styles poses a unique challenge for retailers, and not all eCommerce platforms are built to withstand this challenge. Following the redesign, the Peltz site is able to support over 500 product attributes, and customers can shop with ease on both desktop and mobile. Additionally, customers are now able to reserve items based on their in-store availability, creating an omnichannel experience that supports Peltz’s modern consumer.

“Partnering with Virid has helped Peltz work with our technology, not against it. We’ve been able to integrate with new tech partners and develop a truly omnichannel experience for our customers,” says Peltz’s VP of eCommerce and Marketing, Steve Chase.

Virid understands the emphasis Peltz places on customer satisfaction and has helped them create a site that delivers a valuable experience to their customers, both in the design and the additional features of the new site.

Since joining Virid, Peltz has reduced their total cost of ownership and seen a positive increase in brand engagement and on-site conversions.


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